In a world where a click of a mouse or a swipe of a card provides organizations with an in-depth look into our most personal information, consumers must demand corporations take actions to foster (or regain) their trust. Further, they must become more aware of corporations that are accountable and transparent with how they collect sensitive data and what they do with it.
However, a dilemma is at hand: Companies often cannot or do not perform the necessary technology evaluations prior to implementation to ensure data privacy, while consumers assume businesses are taking the extra step for their safety. These actions are identified and disseminated to customers through documents such as privacy policies. This brings up two questions: First, can these legal forms serve as catchalls? Second, does the public really understand privacy policies?
The short answer to both of those questions is no. Why? We don’t read them. We blindly accept them to avoid reading lengthy, legal jargon-filled content and to begin using the service we downloaded, bought, or installed. So in the end, the general public is left with the desire to know about how companies protect them but lie about reading what is presented to them. How can organizations overcome this massive conundrum?
Say It: After establishing information privacy policies to ensure sensitive or regulated content is classified, secured, and protected appropriately; be sure your selected tool scans enterprise content stored on web and cloud platforms against a wide range of U.S., international, and vertical-specific compliance regulations and guidelines. Your organization may want to automate these assessments to be sure they happen on an ongoing basis.
Do It: Determine the severity of risk-defined business data with advanced risk calculators to help compliance personnel prioritize resolution. Look for a software tool with options such as highlighting areas that violate the specified compliance standards or guidelines as well as providing multiple perspectives on potential risk within content using out-of-the-box and customizable algorithms, helping you quickly address non-compliant information.