PrivacyChoice-curated lists for IE9 will be based on the Tracking Company Index, which includes hundreds of tracking companies, their domains and methods used for behavioral tracking, their self-regulatory certifications and their key privacy policies.
PrivacyChoice will offer its set of customized Tracking Protection Lists immediately upon availability of the new IE9 functionality, expected in the first quarter of 2011.
Choices of Tracking Protection Lists will include complete blocking (all indexed companies), blocking for companies without self-regulatory oversight, and blocking based on specific company privacy practices (such as the use of personally identifiable information).
As part of the initiative, PrivacyChoice also will enable tracking companies to certify specific domains used for tracking, and to segregate them from domains used for non-tracking purposes.
PrivacyChoice also will offer tools for websites to create and offer their own customized tracking protection lists that leverage the PrivacyChoice database.
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