According to the results of a Microsoft-commissioned survey of 1,000 U.S. adults, people feel they have little to no control about how their data may be collected by online companies. They are also increasingly in search of trusted sources of information to help them make better choices about their online privacy.
Highlights of the research include the following:
- Forty-five percent said they feel they have little or no control over the personal information companies gather about them while they are browsing the Web or using online services, such as photo-sharing, travel or gaming.
- Four in 10 said they feel they totally or mostly understand how to protect their online privacy.
- An equal number of people (39 percent) said they are turning to friends and family, as well as company privacy statements, as their top source for privacy information.
- A third of those surveyed (32 percent) said they are paying attention to companies' privacy reputations, track records and policies when choosing which websites to visit or services to use.
"We take seriously our responsibility to customers by investing in a comprehensive and dynamic privacy program that implements our policies and delivers privacy innovations to our customers," Lynch added.
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