F-Secure launches one-stop, multi-device security
Posted on 01 March 2013.
A one-stop-shop for multi-device security is here, answering to the growing need for converged security across multiple devices. F-Secure’s Safe Avenue allows consumers to easily manage the security of all their devices, while giving operators a fast, convenient way to expand their portfolios and provide converged value-added security and backup solutions.


“It’s not just about the security of your home computer anymore, it’s about protecting your entire digital life, and that extends to every Internet-connected device you use,” says Maria Nordgren, VP, Consumer Security at F-Secure. “Most consumers own more than one device, and 53 percent of consumers replace their mobile phones every year or two. Flexibility for consumers in self-managing their device security is a must.”

With Safe Avenue, consumers purchase a certain number of security licenses from their operator, and then can apply those licenses to any of their devices, switching to any combination of computers, tablets, and smartphones through a user-friendly interface. The customer can add a device, remove a device, or move security from one device to another in just a few clicks.

At the same time it enables operator partners, with just one integration, to provide customers F-Secure security and backup products for computers and mobile devices. It’s fast and easy to start selling new products right away, and future new products won’t need integration. Operators will expand their portfolios, creating new revenue streams and enhancing customer satisfaction and loyalty.

Safe Avenue supports PC, Mac and Android, with support for iOS coming soon. In addition to computer and device security, it will soon offer content security, with online backup slated to be added to the list of enabled services. It is also co-brandable and fully customizable.

Safe Avenue is a turnkey solution for the operator. F-Secure implements and hosts the backend systems, provisioning system, integrations with back ends, customizations as well as provides operator with a simple iFrame and Support Access web elements which can be easily embedded to operator web sites.





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