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Counting on the fact that users will be googling for information about them and ways to procure them, they have poisoned the search results for "free Google glasses" with links that take to survey scams.
The links initially take users to a YouTube video that is a copy of Google's advertisement for the new product, and they are informed that "The glasses is not available for public, but it’s possible to get similar glasses for free!"
They are then led to a page where they can supposedly pick up instructions on how to become a bet tester for Google Project Glass:

Unfortunately, all the links will do is take them to a variety of survey spams, that can sometimes even lead to users unwittingly subscribing to pricy premium services.
"We advise users to avoid clicking on unfamiliar links, particularly those that offer too-good-to-be-true deals. (Considering the pre-order cost $1,500, this would count as too-good-to-be-true.)," says Trend Micro, adding that users should likewise be cautious of schemes that may abuse the #IfIhadGlass campaign started by Google.

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