Consumers don't trust banks with personal data
Posted on 11 March 2013.
Banks top the list of organizations consumers trust least with their personal data, according to a survey of 2,000 UK consumers. Mobile phone operators and retailers also fare badly in the eyes of the consumer in a report from Avaya and Sabio.


Contact centers are identified as a particular source of weakness, with 6 million consumers – or 10% of the UK population – having ended their relationship with an organization because of concerns about security in them. The report suggests this could easily be redressed by improving the convenience and quality of the customer service experience in contact centers and using technology to reduce the potential for fraud.

46% of consumers suspect high level breaches of security at financial institutions. This figure is 40% for mobile phone companies and 37% for retailers. The biggest security risk is seen to come from the contact centre with nearly half (45%) the population citing this as the starting point for fraud.

While consumers place the blame squarely at the door of UK business, and the contact centre in particular, they also show a high level of willingness to embrace new technology to tackle the problem. They are reassured by the automation and anonymity provided by technology and regard human nature as the weakest security link.

Only 5% think that sharing card details with a human agent is secure. In contrast 81% would feel more comfortable entering a password on a keypad to confirm their identity when calling a contact centre and over half the population (51%) is happy to use the relatively uncommon technology of voice biometrics for banking.

Despite recognising the need for security, currently consumers regard many checks as cumbersome and outdated and are frustrated by both the speed and quality of the customer service experience. 55% are irritated by companies that do not have a fully integrated contact centre forcing them to repeat security information on a call, and fear of call centre fraud has stopped 18 million consumers from making purchases over the phone when interacting with a call centre. Yet 51% say they are put off using a provider if there are too many passwords and security details needed.

The findings present a particular opportunity for UK businesses to strengthen relationships with consumers and build customer lifetime value. By improving the quality and convenience of the customer experience and security measures they can simultaneously improve brand experience, sales and loyalty.





Spotlight

Biggest ever cyber security exercise in Europe is underway

Posted on 30 October 2014.  |  More than 200 organisations and 400 cyber-security professionals from 29 European countries are testing their readiness to counter cyber-attacks in a day-long simulation, organised by the European Network and Information Security Agency (ENISA).


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  

DON'T
MISS

Thu, Oct 30th
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //