The research reveals that 14-15 year olds spend more time on social media than any other age group, with a fifth spending over four hours logged on every day. These teens risk making themselves more vulnerable to abusive and bullying behaviours by digitally exposing themselves through sharing too much personal information online; 11% had shared revealing videos or photos of themselves, 1 in 10 had seen an inappropriate, revealing or pornographic image of someone they know online and 7% admitted to ‘liking’ an unkind image of someone they know.
With 14-15 year olds such prolific users of the internet, it is perhaps unsurprising that findings show this age group are putting themselves in potentially harmful situations by engaging in inappropriate behaviours online; and are most likely to access dangerous content, be exposed to cruel or mean behaviour and encounter unwelcome adult attention.
Nearly a quarter (23%) of 14-15 year olds surveyed had seen a porn image online of someone they didn’t know and 19% confessed to visiting a website that their parents would not approve of. In addition, over half of 14-15 year olds surveyed also confessed to hiding their online activity from parents, with nearly a quarter (24%) actively deleting their browsing history.
Findings also showed that children and young people clearly need help to understand what is and isn’t appropriate behaviour online, and with recognising the potential consequences of their actions: Around 34% of respondents had witnessed cruel behaviour online, whilst 22% had been subjected to it themselves, half of whom admitted it left them feeling upset or angry. Fifteen percent had been on the receiving end of foul or abusive comments and 7% had been told they were fat or ugly. ’Peer pressure’ was also most prevalent for this age group, with 19% of respondents admitting they had looked up sexual, violent and other inappropriate content due to pressure from friends, girl/boyfriends.
The same age group displayed a need to be guided on online etiquette; to clearly understand the difference between ‘banter’ and bullying; only 23% were able to see that their cruel and abusive comments may be considered mean to the person on the receiving end, with -the same number seeing these comments as ‘just banter’.
When it came to stranger danger, one in ten (11%) 14-15 year olds had been approached by an adult they did not know online. Disturbingly, nearly one third (32%) of those teens approached had then shared inappropriate things such as pictures of themselves with that stranger which they later regretted. More worrying still, a fifth (20%) reported meeting that adult in person before realising the relationship was inappropriate.
McAfee Cyber Security Expert, Raj Samani commented: “Protecting your child online is an absolute minefield, with easy access to the net through smartphones, tablets and computers, parents need to strike a balance between social freedom and security for teens. This report highlights the growing need for parents to have frank conversations with their children around threats online, net etiquette and the nature of cyber-bullying, as well as ensuring that household devices are as effectively secured as possible from questionable content.”
Luke Roberts, National Coordinator of the Anti-Bullying Alliance said: “The digital world is one inhabited by most young people on a daily basis, yet they are clearly struggling to understand online etiquettes, what appropriate online behaviour is, or how to keep safe.
Our findings highlight the dangers of digital exposure. They suggest that young people, particularly young teenagers, are displaying risk-taking behaviours and freely sharing information with what is essentially a global, and sometimes anonymous, mass audience, without grasping the permanence of these exchanges.
"By making private information public property, young people are exposing themselves to comment and attention from others, without necessarily having the skills to deal with potential situations which might arise from these online interactions. As adults it is our responsibility to teach children and young people digital skills and set boundaries so they are able to realise the huge benefits and opportunities that the internet offers in terms of accessing information and making friends, but also ensures that they are safe and free from being bullied both online and offline.”
The research was commissioned by McAfee and undertaken by Atomik Research in the UK. 1012 UK children between the ages of 10-17 and 1013 UK adults with at least one child aged between 10-17 were surveyed. The survey was conducted in October and November 2013.